Fonts! We use them everyday but did you ever stop and wonder where they came from or why they have such strange names? Helveltica, Fournier, Didot, Zapfino. No, they didn't magically generate in your computer. Font designers spend endless hours, taking excruciating measures to make beautiful and cohesive typefaces. Think about that the next time you're tempted to download a font for free!
I had to choose a font designer to research, so what better person to pick that a native Floridian. Not to mention the easy design element in the double S's!